My good peeps.  I hope this email finds you bumping and grinding and whooping some you now what.  I am sitting up on a plane right now on my way to speak at the University of Toledo, and as always, the desire to be better is flowing.  I am excited to write about the topic I have been studying the last couple of days.  I might ruffle some feathers with this subject, but if you are not shaking things up, you are doing something wrong.  The topic is about specialized knowledge.  A very large portion of this world believes in generalized knowledge.  I myself, did for years.  I graduated from the University of Utah with a bachelors degree, and I haven’t regretted that decision for a second.  In fact, I am glad that I saw it all the way through.  But let me tell you this, getting a college degree is not the reason for my success today.

“Knowledge is only potential power.  It becomes power only when and if it is organized into definite plans of action and to a definite end.”

I believe that the accumulation of great fortune calls for power and power is organized through specialized knowledge.  Now I understand that with some professions, general knowledge is a must.  But let me state this clearly once again, specializing in sales, leadership, management, and self-development are what have brought my wealth, happiness, and opportunity.  Let me speak about my daughter, Ashton for a bit.  She is behind in reading and her social skills at school and I have spent thousands of dollars and hundreds of hours on tutors and programs to catch her up.  And I will continue to do that to make sure she is a well-rounded person.  But where Ashton is behind in those things, she is an absolute genius when it comes to the world of animals.  She wants to be a veterinarian and she talks about it all the time.

So what is my focus with her?  Make sure she is up to par on the basic skills of reading, writing, and arithmetic, combined with making sure she continues to break her barriers socially.  Then, I am going to help her be the best damn veterinarian this world has ever seen.  I am going to help her specialize in what will make her great.  Because that is her passion, and that is what makes her happy.  “Knowledge has no value except for that which it can be used towards some worthy end.”  What are you great at?  What do you love?  Then why aren’t you specializing in it?  The world needs more people that love what they do.

Yours truly,
I will stick with what I am good at, Cram

Marc Cram

About Marc Cram

Marc has seen a lot in the 14 years he has spent in the door-to-door sales industry. By putting his communication skills to work, he managed the #1 office in Preventive Pest history for both overall production and per rep average while also servicing over 300 personal accounts in the same year. Marc has been a constant driving force in the growth and success of DishOne.

Marc Cram

Marc has seen a lot in the 14 years he has spent in the door-to-door sales industry. By putting his communication skills to work, he managed the #1 office in Preventive Pest history for both overall production and per rep average while also servicing over 300 personal accounts in the same year. Perhaps his greatest accomplishment comes as a company builder, where he has grown the DishOne sales force from 1 sales rep to over 600.

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