Today, Jack starts to discuss the next principle in his book, which is “use feedback to your advantage.” Once you start to take action, you will start to get feedback as to whether or not you are doing the right thing. You will get data, advice, help, suggestions, direction, and even criticism. This will help you to continually adjust and move forward, while enhancing your knowledge, abilities, attitudes, and relationships. Asking for feedback is really only the first part of the equation. Once you receive the feedback you have to be willing to respond to it.

There are two types of feedback—Negative and positive. We as a people tend to prefer the positive. Positive feedback makes us feel better, it helps us to feel like we are on course and doing something right. We obviously tend not to like negative feedback. With that being said, there is as much useful data in negative feedback as there is positive.

It tells us that we are off course and headed in the wrong direction; doing the wrong thing. It is also very valuable information. In fact, it is so valuable that one of the most useful projects you can undertake is to change how you feel about negative feedback.

The most important thing to do is to think of negative feedback as information for improvement opportunities.

To reach your goals quickly, you need to accept and embrace all feedback, which comes your way. This is a concept that is very difficult for most of the world to live by. Our natural reaction to constructive feedback is to pushback and to be defensive. Not only will that get you nowhere, but it will place you in a situation where people will no longer approach you with ways you can become better.

One of the things that I am learning as I read everyday, is the successful people in life just don’t give a damn how they get there. They don’t care how many no’s they hear, how many times they fail, or how many people tell them they suck. They just keep moving forward. they keep their eye on the prize and because of that, they continue to dominate the world!

Keep your eye on that prize!

Yours truly,

Happy to be alive, Cram

Marc Cram

About Marc Cram

Marc has seen a lot in the 14 years he has spent in the door-to-door sales industry. By putting his communication skills to work, he managed the #1 office in Preventive Pest history for both overall production and per rep average while also servicing over 300 personal accounts in the same year. Perhaps his greatest accomplishment comes as a company builder, where he has grown the DishOne sales force from 1 sales rep to over 600.

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